These were the first four Liv dolls to be produced by Spin Master Ltd - namely Daniela, Sophie, Katie and Alexis. The dolls were sold wearing a wig and a second wig was in the same box. The back of the box and inside the tab had all the information about the characters.
This was the first wave of dolls that was released in 2009. The dolls had a novel packaging box, that protected the dolls and allowed easy access to see the contents of the product. The pack had a book-type outer paperboard flap that used velcro to close the flap.