The longer than shoulder length mauve wig is sold in a carton for use on a Liv styling head or as a girl-sized wig - this wig does not fit the 12" dolls. The Styling head doll on the front of the carton is possibly Alexis. A model (girl) is also pictured wearing this wig.
This wig appears to have a single mauve (light purple) colour throughout the wig.
Style of wig
The wig has a side parting. The hair is straight. The length of the hair is longer than shoulder length on the Liv styling head.