The Liv dolls have a motto or slogan associated with the doll line.
Real Girls. Real Life.[]
The motto consists of four words with two duplicated. The motto emphasises the female girl dolls and is not inclusive of the boy doll Jake.
Reality[]
The Liv dolls are seen to be wearing outfits more commonly worn and accepted by parents. The Liv dolls undertake ordinary after school activities such as drumming, working in a shop and working at a pet adoption centre. The Liv dolls have normal sporting activities such as bowling, skateboarding, horse riding and kayaking.
This doll line a hidden thread on science, technology, engineering and mathematics (STEM) - despite being geared more towards fashion, clothes design and hair dressing.