Real Girls. Real Life.
The motto consists of four words with two duplicated. The motto emphasises the female girl dolls and is not inclusive of the boy doll Jake.
The Liv dolls are seen to be wearing outfits more commonly worn and accepted by parents. The Liv dolls undertake ordinary after school activities such as drumming, working in a shop and working at a pet adoption centre. The Liv dolls have normal sporting activities such as bowling, skateboarding, horse riding and kayaking.
This doll line a hidden thread on science, technology, engineering and mathematics (STEM) - despite being geared more towards fashion, clothes design and hair dressing.